British Tourist Authority t/a VisitBritain/VisitEngland
BTA2219 Mobility Data
The procurement contact named on the official notice.
This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.
These services are required to add anonymised data from mobile phones to VisitBritain's data suite.
This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi.
Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
What the supplier must deliver
These services are required to add anonymised
These services are required to add anonymised data from mobile phones to VisitBritain's data suite.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at British Tourist Authority t/a VisitBritain/VisitEngland, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-06bfdd
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 061118-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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