VisitScotland Global Strategic Communications and Media
The submission route named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
A supplier is required to lead VisitScotland Business Events’ global strategic communications, positioning Scotland as a worldclass, policy aligned business events destination.
It is needed to amplify the work of the BE team to manage an international press office; shape messaging for major global tradeshows and support the development of national initiatives including a new National Influencer Network, and the forthcoming National Business Events Strategy.
This supplier is further needed to elevate and to maintain Scotland’s visibility and credibility on the global stage, influence key decisionmakers across sectors, strengthen policy-aligned storytelling, and ensure Scotland is recognised internationally as a leader in business events that drive economic, societal, and knowledge exchange impact.
The appointed supplier will work closely with the sole existing dedicated business events PR supplier in North America which has focus almost exclusively on Corporate & Incentive geographical markets, as well as the VisitScotland Corporate Affairs team.
What the supplier must deliver
A supplier is required to lead VisitScotland
A supplier is required to lead VisitScotland Business Events’ global strategic communications, positioning Scotland as a worldclass, policy aligned business events destination.
It is needed to amplify the work
It is needed to amplify the work of the BE team to manage an international press office; shape messaging for major global tradeshows and support the development of national initiatives including a new National Influencer Network, and the forthcoming National Business Events Strategy.
Derived from the notice text — always confirm against the original documents.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at VisitScotland, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads VisitScotland’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-06c078
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 061392-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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