RFP QuestBeta
ClosedStage · contract

West Midlands Growth Company Ltd e-Tendering

Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD

Business ServicesCPV 79341000 79341200 79341400 79341100
Value£140k
Deadline2 Aug 2024
Published1 Oct 2024
RegionWest Midlands
Contract value in context
£140ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.

The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.

The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here.

WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries.

It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by in…

Key requirements

What the supplier must deliver

01

The West Midlands Growth Company (WMGC)

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.

02

The tender is focused on the agency

The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.

Derived from the notice text — always confirm against the original documents.

Source & provenance
OCID
0f178226-2e35-457f-8755-b21dedbe6e63
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
IT-198-311-2024-WMGC-0391 - AWARD
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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