Sustainable Innovation Fund Communications & Engagement - PR

KTN requires an agency with the skills, connections, and creativity to effectively communicate and amplify the innovative work that has been funded through the Sustainable Innovation Fund and Covid-19 Continuity Grants.

The successful agency will be able to tell the story of the winners and the societal and economic value of this Innovate UK funded innovation to the media, effectively positioning these funding competitions and opportunities as key to delivering change in the UK.

Participants in the tender should be able to demonstrate a proven ability to communicate complex concepts and ideas to a range of audiences and have a network of influence that reaches across the UK and, in particular, business innovation, political and scientific communities.

KTN is seeking to appoint an agency for a concentrated 6-month period between October 2021 and April 2022.

The purpose of the appointment shall be to provide media and public relations services overseen by the in-house Communications Team.

The agency will be expected to support in content creation and press negotiation, working closely in partnership with media buyers and planners.

50 video case studies showcasing some of the successful innovation projects are already in development and any content and PR strategy should complement this work.

The purpose of this content is to maximise the impact of the funding.

It must achieve the following objectives: 2.1.

Raise awareness of the portfolio of projects across the following stakeholders: industry, government, award winners and grant recipients, investors/funders and KTN and Innovate UK's existing audience.

2.2.

Highlight the key themes of the funding; Covid-19 response, environmental sustainability, and equality, diversity, and inclusion.

2.3.

Drive increased audiences to ktn-uk.org and ukri.org.

2.4.

Communicate the impact of this Innovate UK funded activity on society and the economy.

2.5.

Increase the profile of key personalities behind the funding including competition winners, Innovate UK CEO, Head of Sustainable Innovation Fund at Innovate UK, and CEO of KTN.

Please see the Tender Notice for Deliverables Required.

Please provide the information requested in the Tender Notice to sustainableinnovationfund@ktn-uk.org by 17:00, 9th October 2021 at the latest.

Submissions will be assessed on an ongoing basis until this date.