Digital Marketing Services
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets.
It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives.
They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress.
Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.
What the supplier must deliver
Keele University wishes to appoint an agency
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets.
It is important that this agency can
It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
The University wishes to understand potential approaches
The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives.
They will design, develop and deliver, optimise
They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress.
Campaigns will be required to generate leads
Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Keele University, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 1021492c-338f-4675-b0c9-9489770685f9
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- KU/288/LS/CD/2020
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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