RFP QuestBeta
ClosedStage · contract

AHDB

2023-657 AHDB PR and Marketing services for Asia

Business ServicesCPV 79000000 79300000 79340000
Value£2.0m
Deadline9 Apr 2024
Published1 Mar 2024
RegionWest Midlands
Timeline
Published 1 Mar 2024ClosedCloses 9 Apr 2024
Contract value in context
£2.0mtotal contract value
median £66k
this tender£0£2.2m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia.

The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia.

The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided.

The Contract is expected to commence on 3rd June 2024.

The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.

Key requirements

What the supplier must deliver

01

The successful supplier/agency will be required

The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia.

02

The successful supplier/agency must also have

The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided.

03

The Contract is expected to commence on

The Contract is expected to commence on 3rd June 2024.

04

The procurement documents are available for unrestricted

The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

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Source & provenance
OCID
15ef37bf-06cf-4f40-9530-9775e8850b99
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0251400D8d000003VQwdEAG
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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