GB-London: RBGKEW1390 - Legacy Proposition Development
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway.
The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies
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- OCID
- 1a5f7306-bea1-4e70-89f3-4bd47f7ea826
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP952344398
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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