National Savings & Investments
Creative Agencies
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
This procurement utilised a Further Competition using CCS Framework RM3774 NS&I required two creative agencies to deliver on key marketing objectives over 12 months.
These were lotted within the Further Competition as follows: Lot 1: Lead agency; over-arching campaign strategy and creative development for integrated through-the-line campaigns; capability in delivering campaign collateral across all advertising and direct marketing channels - digital, print and broadcast as required.
Lot 2: Direct marketing and digital only; tactical campaigns to our customer base through print and email channels; digital campaigns (biddable and display).
What the supplier must deliver
NS&I required two creative agencies to deliver
NS&I required two creative agencies to deliver on key marketing objectives over 12 months.
Lot 1: Lead agency; over-arching campaign strategy
Lot 1: Lead agency; over-arching campaign strategy and creative development for integrated through-the-line campaigns; capability in delivering campaign collateral across all advertising and direct marketing channels.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
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- OCID
- 25f75ff7-5e30-4acf-bc9f-6188fc18fdca
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- NS&I 1539
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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