RFP QuestBeta
Awarded · ResultStage · contract

Department for Education

Childcare Choices Campaign ITT 2024 con_25355

Business ServicesCPV 79416000
Value£1.6m
Awarded22 Mar 2024
Published24 Jun 2024
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£1.6mtotal contract value
median £66k
this tender£0£1.7m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare.

Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers.

We are looking for an end-to-end campaign solution that includes: 1.

An end-to-end creative campaign strategy 2.

Refreshed creative look and feel and message development within the existing parameters.

3.

Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc.

4.

PR, including brand partnerships.

5.

Design integration/guidance for the existing campaign website (owned by HMRC)

Key requirements

What the supplier must deliver

01

The Department for Education (DfE) is looking

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare.

02

Design integration/guidance for the existing campaign website

Design integration/guidance for the existing campaign website (owned by HMRC).

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Department for Education, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
3271db87-9f9b-4e59-9976-ae11cdc69102
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
tender_418284/1368627
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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