Investing in Greater Birmingham - Life Sciences Campaign

Marketing Birmingham is the area’s strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing.

For more information please visit – www.marketingbirmingham.com The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts.

Client examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.

This project is partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme, as part of which Marketing Birmingham is contracted to: Directly support 45 SMEs Attract 45 SMEs to the project area Create 466 jobs in SMEs supported or attracted Secure additional inward investment worth £900,000 Indirectly attract 1,807 private sector jobs to the area Deliver support to 120 Enterprises.

Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas.

These can range between consumer and business activity, across key sectors and geographic markets - regional, domestic and international.

The aim of this project is to promote the key messages and propositions of why Greater Birmingham is the perfect location to locate and invest in for Life Science SMEs.

This will be achieved by promoting the region’s strengths in this sector and associated sub-sectors, for example med-tech and diagnostics.

Through our research it has been identified that the highest concentration of Life Science clusters are located along the US West Coast, especially in the California area, as such this will be our primary target.

For reference, other target geographies for the Investing in Greater Birmingham Project are North America, Germany, Switzerland, Scandinavia, Australia, India, China and Japan.

In this context, Marketing Birmingham is looking to appoint a supplier to deliver a media package to effectively target these SMEs and key decision makers in the investment supply chain.

Alongside this, Marketing Birmingham aims to generate leads from this sector of key decision makers and would like to add this element to campaigns where possible.

Please refer to the tender brief for full requirements, process and timescales.

To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid. e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST on Thursday 27th October 2016