Consultancy Services - Medway Tourism Branding

Medway Council are looking to appoint an experienced and professional consultancy to work with us to: - Review and clarify Medway's visitor branding hierarchy - Help us define and refine our Visit Medway brand and USPs - Develop a new creative approach for the Visit Medway brand together with brand guidelines than can be applied across all our work to promote tourism in Medway including our events programme, heritage and cultural attractions, and other leisure attractions. - Development of a toolkit for our tourism partners to use alongside their own brands to help support them in their marketing to recover from the devastating impact of COVID-19 on their business. - Based on the creative above, develop and deliver a creative campaign this summer aimed at families (see audience categories below) - Provide a framework for the creation of a set of sub brands for our heritage buildings including Rochester Castle, Upnor Castle, Eastgate House, Rochester Guildhall and Temple Manor.