RFP QuestBeta
Awarded · ResultStage · contract

University of York

Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

Business ServicesCPV 79000000 79300000 79340000 79341000
Value£2.4m
Awarded10 Sept 2021
Published2 Aug 2022
RegionYorkshire and the Humber
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£2.4mtotal contract value
median £66k
this tender£0£2.6m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation.

For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.

Media buying / advertising services (domestic and international markets) Campaign management Account management (including reporting) Media insights and intelligence Creative design (limited to adapting existing campaign content) Copywriting and proofing Concept development / Positioning Content and creative development and delivery Media sales and enquiry service Potential Providers must be able to offer all of the services above.

Further details are available in the Invitation to Tender documents.

Key requirements

What the supplier must deliver

01

Potential Providers must be able to offer

Potential Providers must be able to offer all of the services above.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at University of York, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
4512ea00-8d1b-4486-831a-7049a95048ad
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
IT-104-3668-UY/PROC/829 - AWARD
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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