RFP QuestBeta
ClosedStage · contract

Imperial War Museums

GB-London: Qualitative Research at Churchill War Rooms

Recreation & CultureCPV 92521100 79310000 73000000
Value£25k
Deadline26 Feb 2024
Published5 Feb 2024
RegionLondon
Timeline
Published 5 Feb 2024ClosedCloses 26 Feb 2024
Contract value in context
£25ktotal contract value
median £75k
this tender£0£2.1m

This sits below the typical range for Recreation, Culture & Sport contracts — a smaller, more accessible award. Based on 3,522 valued Recreation, Culture & Sport tenders in our corpus.

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The brief

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms.

Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language.

This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language.

We may also cover other aspects of product, price, place, and promotion.

Key requirements

What the supplier must deliver

01

This project will provide key recommendations

This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Imperial War Museums, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
45baf8df-1848-486a-986e-22597bf8267f
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP840234756
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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