RFP QuestBeta
ClosedStage · contract

East Riding of Yorkshire

2389-21 Visit East Yorkshire (VEY) Tourism Marketing Service Autumn 2021

Business ServicesCPV 79000000
Value£155k
Deadline25 Jun 2021
Published12 Aug 2021
RegionLondon
Timeline
Published 12 Aug 2021ClosedCloses 25 Jun 2021
Contract value in context
£155ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

In late March 2020, the UK entered a period of lockdown.

This was a result of the coronavirus disease (COVID-19) which is caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).

This international pandemic began in late 2019 and continues to impact nations across the globe.

The next few years will continue to challenge tourism businesses and present a new normal for consumers.

Following the Governments Roadmap out of lockdown the Visit East Yorkshire (VEY) marketing campaign aims to encourage overnight bookings for autumn 2021 as well as raising awareness of the area as an option for short breaks year-round for future years.

The challenge for tourism businesses will be in staying open and prospering into 2022.

To ensure this, VEY have been awarded funding from East Riding of Yorkshire Council (ERYC) to launch a domestic tourism recovery campaign in Autumn 2021 to raise awareness of the wealth of holiday experiences available in East Yorkshire.

The success of this campaign is therefore crucial to helping restore the economic fortunes of the area and to charting a route back from survival to recovery.

Key requirements

What the supplier must deliver

01

To ensure this, VEY have been awarded

To ensure this, VEY have been awarded funding from East Riding of Yorkshire Council (ERYC) to launch a domestic tourism recovery campaign in Autumn 2021 to raise awareness of the wealth of holiday experiences available in East Yorkshire.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

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Reveal who to approach at East Riding of Yorkshire, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
4b49de9b-b155-4f2f-876d-c82467426a5c
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
EASTRIDING1-DN549169-11562908
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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