Email Marketing
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.
We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups.
Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic.
Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives.
We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list.
We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists.
The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent.
Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.
What the supplier must deliver
The subscriber numbers above are expected
The subscriber numbers above are expected to grow during the term of the contract.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 53faff94-7f27-45bc-9c27-c7e835b93c00
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- TNA519
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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