RFP QuestBeta
Awarded · ResultStage · contract

British Tourist Authority t/a VisitBritain/VisitEngland

BTA2176 - Search engine optimization Marketing for VB and VW Web

IT ServicesCPV 72222300
Value£668k
Awarded20 Oct 2025
Published13 Jan 2026
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£668ktotal contract value
median £120k
this tender£0£3.5m

This is a large award for IT Services — above three-quarters of comparable contracts. Based on 36,449 valued IT Services tenders in our corpus.

The brief

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland's visibility and organic and paid traffic across search engines.

The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Key requirements

What the supplier must deliver

01

The main remit will be to deliver

The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at British Tourist Authority t/a VisitBritain/VisitEngland, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
579b267a-29ab-431e-8e40-b4a090f32c89
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CF-0022900D4L000000DloEUAS
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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