2025-760 Strategic PR partner services requirement for AHDB
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices.
AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service.
The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided.
Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.
Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food…
What the supplier must deliver
AHDB wanted to procure a Contract
AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service.
The successful supplier will be required
The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided.
Derived from the notice text — always confirm against the original documents.
- OCID
- 5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- CF-0604500D8d000003VQwdEAG
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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