Department for International Trade
Provision of Optimisation Agreement (AB Testing)
This sits below the typical range for Software & IT Systems contracts — a smaller, more accessible award. Based on 30,286 valued Software & IT Systems tenders in our corpus.
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services.
DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns.
The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.
What the supplier must deliver
This contract covers the provision of
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 5e9fd32d-9dff-4cb5-b865-b70aabdeee3b
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- tender_455368/1433051
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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