National Employment Savings Trust (NEST)
TEN-2122-012 Media-Buying Services
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
Our requirement is for the provision of Media-Buying Services for a test-and-learn advertising campaign, to be executed and delivered via programmatic channels.
This campaign may comprise up to three phases.
Its objective is to encourage Nest pension-holders to activate their member account online.
The first phases will run between December 2021 and February 2022.
It will be a test-and-learn activity and will complement email campaigns as well as unpaid social media messaging.
We foresee a programmatic advertising programme with a three-phased approach, building and expanding reach and conversion based on contextual learning and building lookalike profiles.
Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so.
Any decision on whether to proceed with phases 2 and 3 will be determined by the quality and success of phase 1 of the campaign, and the results and learnings it generates, amongst other factors.
The campaign's key performance measures will be CPM (cost per thousand impressions), CPC (cost-per-click) and CPA (cost per acquisition - acquisition is defined as a Nest member successfully completing activation at the back of engaging with the campaign).
Interested bidders can view the RFP for this requirement by visiting Nest's e-tendering portal at https://nesttenders.bravosolution.co.uk/, then clicking "View current notices and opportunities".
The full suite of documents for this requirement can be viewed via Nest's e-tendering portal: https://nesttenders.bravosolution.co.uk/ If your organisation already has an account on this portal, you will be able to view all the opportunity documents by logging in and accessing the attachments area.
If your organisation does not have an account and you are interested in the requirement, you will need to register to view the documents.
To register, please visit the link above, click "Register or Login" then choose "Click here to Register".
The registration process takes less than 5 minutes.
Once it is complete, you will be able to view the documents.
What the supplier must deliver
Bidders should note that although our long-term
Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so.
If your organisation already has an account
If your organisation already has an account on this portal, you will be able to view all the opportunity documents by logging in and accessing the attachments area.
If your organisation does not have
If your organisation does not have an account and you are interested in the requirement, you will need to register to view the documents.
Once it is complete, you will
Once it is complete, you will be able to view the documents.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at National Employment Savings Trust (NEST), and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 681e489e-bbbe-4a64-8815-f7d7cf493002
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- tender_288222/1005881
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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