BTA926 Chinese Travel Partner OTA
This is a large award for Government & Public Administration — above three-quarters of comparable contracts. Based on 5,438 valued Government & Public Administration tenders in our corpus.
VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy.
The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities.
The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.
What the supplier must deliver
The OTA should also have the capability
The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities.
The activity must align with VisitBritain's global
The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at British Tourist Authority, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 6fb57c51-9705-4fbb-8dcf-efe142957e59
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP306285675
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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