BTA 1154- China Microgapping Campaign
This is a contract result notice, not an open opportunity. Details from the official award data.
Offers are invited from bidders who wish to form a Partnership with VisitBritain.
Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign.
This partner shall aim to: 1)expand the reach the campaign through owned/earned channels, and potentially paid channels 2)provide data insights and analysis to inform campaign approach 3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK
What the supplier must deliver
This partner shall aim
This partner shall aim to:.
2)provide data insights and analysis to inform
2)provide data insights and analysis to inform campaign approach.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at British Tourist Authority, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 708ce281-b926-4f6e-814b-4d89c977cfd7
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP402197639
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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