Creative marketing (strategic)
Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities.
We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.
Currently, a number of creative agencies provide a range of services to Anchor.
Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs.
The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent.
Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets
What the supplier must deliver
Anchor Hanover Group requires the provision
Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities.
We want to develop more audience focused
We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets.
Currently, a number of creative agencies provide
Currently, a number of creative agencies provide a range of services to Anchor.
Our aim is to put in place
Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs.
Integrated campaign planning, delivery and management
Integrated campaign planning, delivery and management.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 70bfd019-c95b-44d4-8cd0-30b7e99b8e2b
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- Creative marketing (strategic)
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