Branding for Historic England Shrewsbury Flaxmill Maltings project - AWARD
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Historic England is seeking an agency who will work with the organisation and its key stakeholders on the following areas: o To carry out research and develop a brand strategy for the site o To develop a brand narrative, proposition and tone of voice o To work very closely with our in-house design team to: - create a new visual identity - develop brand architecture - produce branded templates - produce brand guidelines. o To give consideration of concepts for rolling out the brand. o To feed into interpretation, building fit-out and wayfinding plans to ensure consistency of approach.
Existing project research and key documentation such as vision statements, business plans and market appraisals will be provided.
Scope of work needs to be sympathetic to the existing Historic England brand.
A creative response is required which is in keeping with the site's history and innovative background and also with the positive environmental and economic impact the regeneration of the site will have.
Consideration should also be given to the need for the brand to have longevity so it won't date too quickly.
What the supplier must deliver
O To feed into interpretation, building fit-out
o To feed into interpretation, building fit-out and wayfinding plans to ensure consistency of approach.
Scope of work needs to be sympathetic
Scope of work needs to be sympathetic to the existing Historic England brand.
Consideration should also be given to
Consideration should also be given to the need for the brand to have longevity so it won't date too quickly.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Historic England, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 739d6d5e-c576-4df6-8044-eb910601c75d
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- P/REF HE 00001046 - AWARD
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