RFP QuestBeta
Awarded · ResultStage · contract

West Yorkshire Combined Authority

DaySaver Leisure Travel Campaign

Business ServicesCPV 79000000 79300000 79340000
Value£26k
Awarded26 Jun 2023
Published22 Dec 2023
RegionYorkshire and the Humber
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£26ktotal contract value
median £66k
this tender£0£1.6m

This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire.

The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.

Key requirements

What the supplier must deliver

01

The West Yorkshire Combined Authority is looking

The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard.

02

The West Yorkshire Ticketing Company Ltd

the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
76c441e8-14df-40b0-8f08-f0efe4dc1f5a
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
20231222173750-103257
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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