Award of Supply of Search Engine Optimisation Services (SEO) to the British Council
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The British Council has awarded a contract for services of an SEO agency to support the IELTS marketing team in implementing a new web domain strategy for the product.
The new strategy will migrate our content from multiple country domains to one global domain (takeielts.britishcouncil.org) whilst ensuring we continue to drive increased organic traffic to our web estate in the future and minimise the resources required to do so.
It is vital that we mitigate the risk of losing significant traffic and conversions whilst making these changes.
What the supplier must deliver
The British Council has awarded a contract
The British Council has awarded a contract for services of an SEO agency to support the IELTS marketing team in implementing a new web domain strategy for the product.
The new strategy will migrate our content
The new strategy will migrate our content from multiple country domains to one global domain (takeielts.britishcouncil.org) whilst ensuring we continue to drive increased organic traffic to our web estate in the future and minimise the resources required to do so.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at BRITISH COUNCIL(THE), and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 7e2eaebd-2497-472b-b3e5-f2dce7128f76
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BC/02688
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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