Audience Segmentation Refresh UID 120 - AWARD
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences.
The segmentation system is now embedded into the work Historic England does across public engagement and communications.
We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.
Four years on, both society and Historic England's Strategic Priorities have evolved.
We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
What the supplier must deliver
We have also shared the segments
We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.
We are looking for an agency
We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Historic England, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 85a4dc40-3106-4cf3-b0fa-3c46efd6cb30
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- IT-514-501-P/REF 00000501 - AWARD
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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