Provision of Outdoor Media Marketing Agency Services

The purpose of this tender is to seek a strategic partner to work alongside the College's Marketing Department to drive the twin marketing objectives of College profile and recruitment.

Specifically the successful organisation will be required to support and add value across the marketing communications mix to raise the profile of the College and enhance the student journey - driving initial awareness and interest through to application, conversion and enrollment.

Typical services within the Scope include but are not limited to; o Billboards; o Bus adverts; and o Adshells These services are typically restricted to Solihull, Stratford and the surrounding areas primarily during the Summer months (July and August) in order to promote enrolment and typically include copy changes to maximise target market awareness.

Target audiences include school leavers and their parents, plus prospective university level students (aged 18-45 approx.).