2024-694 Belgium Representative for beef and lamb trade development

AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium.

Looking to deliver: To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector .

The plan should encompass: 1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products 2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market.

The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France.

The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale.

The initial contract is for 1 year with the option of 1+1 extensions.

The successful agency/representative must be based or have a commercial office in Belgium.

Indicative budget is £130k ex VAT per annum The closing date for this opportunity is NOON on the 22nd January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome.

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