BTA1191 - Brief for Tender for VisitBritain US Trade Distribution Partnerships
VisitBritain wants to work with two travel-trade distribution partners, in the USA, in order to promote regional and seasonal travel to Britain with a key focus on England followed by Scotland and Wales.
The aim of this partnership is to drive incremental business from the USA's top performing States into regional Britain stimulating off-season travel and to address the Brand, Market and Audience challenges.
Make the case to bid
Reveal who to approach at British Tourist Authority, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- 9e5ae7b3-f607-44b3-91fe-2d91fde924e2
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP425312894
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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