GB-London: Museum of Childhood Brand Development

Marketing services.

Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not.

This was in recognition of the need for a more detailed piece of work that would occur once the museum's future proposition was more clearly developed.

Specifically, we now need to establish: A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A's established brand architecture A clear brand proposition for the new museum and how it will link to the V&A's other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre) A narrative that helps tell the museum's story, and sets out how it's both distinct from, and links into, the V&A's overall family of sites, particularly those in London Tone of voice guidelines.

The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum's personality come to life across all touchpoints.