GB-Houghton Regis: Customer Segmentation and Personas
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.
Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents.
This is as opposed to the standard demographic segmentation that is available elsewhere.
We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward.
Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing.
We want to describe our customers in a different way, by what their needs, wants and aspirations are.
We think the best way to understand our customers' needs and demands is to ask them.
From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have.
What the supplier must deliver
We want to know who our customers
We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Aldwyck Housing Group, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- a403e333-102b-4f27-83ab-3287418c226d
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP421746182
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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