RFP QuestBeta
Awarded · ResultStage · contract

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

QSM PR Activity for Spanish market

Business ServicesCPV 79416000
Value£185k
Awarded11 Nov 2016
Published20 Dec 2016
RegionWest Midlands
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£185ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

The brief

AHDB require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (Sello de Calidad) (QSM) for beef and lamb.

To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:  Press before, during and after Spanish Trade Shows  PR event with Supermarkets in Spain  PR events with Spanish Foodservice For Press, the agency would be expected to:  Update Social Media accounts, update AHDB’s Spanish website with the latest videos, pictures, collaterals, press releases etc  Production of analytical reports from Google Analytics  Source and suggest information to be included in AHDB’s Spanish e-Newsletter  Put together a yearly calendar of Press Releases For PR event with Supermarkets in Spain, we would be expecting:  Activities/events designed to increase visibility of assured product and to strengthen further commitment of major retailers to assured product such as QSM  Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf For PR events with the Spanish Foodservice  Present activity/event designed to increase the visibility of the schemes to Spanish restaurants.  Event would take format of workshop/show cooking  Redesign and adjust to the Spanish Foodservice sector some specific AHDB collaterals published in English.

Submissions to be in Spanish

Key requirements

What the supplier must deliver

01

To ensure this is done effectively, AHDB

To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:.

02

For Press, the agency would be expected

For Press, the agency would be expected to:.

03

 Building greater recognition and understanding

 Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
a7441400-7843-4e4c-a195-681c3446f05a
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
2016-183 AWARD
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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