BFI Email Marketing System
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Software & IT Systems contracts — a smaller, more accessible award. Based on 30,286 valued Software & IT Systems tenders in our corpus.
This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution.
The objectives and key business outcomes of the EMS project are: • to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns. • to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences. • to grow our databases by either creating or integrating with a dynamic preference centre. • to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media.
What the supplier must deliver
This project requires the delivery and implementation
This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution.
In a resource-efficient manner by introducing automated
in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns.
• to grow our databases by either
• to grow our databases by either creating or integrating with a dynamic preference centre.
Derived from the notice text — always confirm against the original documents.
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- OCID
- a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- 2016/144
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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