RFP QuestBeta
ClosedStage · contract

British Tourist Authority

BTA882 SEO & PPC Services

IT ServicesCPV 72414000
Value£900k
Deadline12 Mar 2018
Published21 Sept 2020
RegionLondon
Timeline
Published 21 Sept 2020ClosedCloses 12 Mar 2018
Contract value in context
£900ktotal contract value
median £120k
this tender£0£3.5m

This is a large award for IT Services — above three-quarters of comparable contracts. Based on 36,449 valued IT Services tenders in our corpus.

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The brief

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.

The appointed agency must keep within agreed spend which could change dependant on business and market requirements.

A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

Key requirements

What the supplier must deliver

01

The purpose of this contract is

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.

02

The appointed agency must keep within agreed

The appointed agency must keep within agreed spend which could change dependant on business and market requirements.

03

A secondary requirement is that both PPC

A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
e13d8d8b-77fa-4de5-bf65-7931c8d06127
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
BIP309261781
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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