Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic food and organic food

1.

An assessment of different types of market shares for domestic and organic food and drink according to different product categories 2.

An evidence synthesis to outline the underlying factors which determine these market shares, why UK and organic producers may not be meeting consumer demand in some categories, and the barriers and opportunities to increasing these shares.

This could include an element of primary research.

The Tenderer will first develop sets of baseline market shares for domestic produce and for organic produce by product category covering the last five years where possible (value and volume).

Supplementary information on product category import and export value and UK production value should also be included.