RFP QuestBeta
ClosedStage · contract

Northern Trains Ltd

Digital Marketing Services - Paid Social Media Advertising - AWARD

Business ServicesCPV 79000000 79300000 79340000
ValueValue not published
Deadline24 Apr 2023
Published12 Sept 2023
RegionUK-wide
Timeline
Published 12 Sept 2023ClosedCloses 24 Apr 2023
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The brief

Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.

Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.

In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.

Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations.

With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.

We strive to be outstanding in everything we do.

We want to work with people who are committed to delivering the highest possible level of performance in everything that they do.

We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking.

In addition to asking all those things of us.

Key requirements

What the supplier must deliver

01

Northern Trains Limited (Northern) are looking

Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Northern Trains Ltd, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
fdb241fd-2f53-439b-9d97-329a8b465dbf
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
IT-509-53-NTL/PT/0053 - AWARD
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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