2021_Marketing - British Council - Marketing Automation Programme
The procurement contact named on the official notice.
Intention to procure a Marketing Automation Platform during July/August 2021.
The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.
Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1.
Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2.
Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions.
Also, supporting to improve customer retention and reduce churn.
What the supplier must deliver
The objective of this programme is
The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.
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- OCID
- ocds-h6vhtk-02bc25
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 015751-2021
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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