FIRST TRENITALIA WEST COAST RAIL LIMITED
Appointment of Strategic Creative Agency - HS2 Engineering Communication
The procurement contact named on the official notice.
Hi-level Scope of tender 1.
The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy.
2.
This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance.
3.
Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style).
4.
Ongoing creative work to support the wider media plan (delivered through our media agency).
5.
Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality.
The website is: westcoastupgrades.co.uk 6.
Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.
What the supplier must deliver
This should also include account and project
This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance.
Ongoing creative work to support the wider
Ongoing creative work to support the wider media plan (delivered through our media agency).
Ongoing maintenance and support, including user stats
Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-032687
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 024161-2022
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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