Westminster Reveals
The procurement contact named on the official notice.
The submission route named on the official notice.
Westminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown.
The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign.
We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period.
The campaign must continue to build and position Westminster as destination brand.
With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents.
We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand.
We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.
What the supplier must deliver
We are now seeking a partner
We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period.
The campaign must continue to build
The campaign must continue to build and position Westminster as destination brand.
With this in mind, messaging and tactics
With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents.
We will also need support in evaluating
We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-0331e0
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 011075-2022
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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