RFP QuestBeta
ClosedStage · tender

FIRST MTR SOUTH WESTERN TRAINS LIMITED

Provision of Marketing Analytical Services

Business ServicesCPV 79342000
Value£1.6m
Deadline31 Mar 2023
Published28 Feb 2023
RegionNationwide
Timeline
Published 28 Feb 2023ClosedCloses 31 Mar 2023
Who to contact
Tony Brabander
ProcurementandContracts@swrailway.com
+44 7790884849

The procurement contact named on the official notice.

How to submit
Open the submissions portal

The submission route named on the official notice.

Contract value in context
£1.6mtotal contract value
median £66k
this tender£0£1.7m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

The SWR Marketing department have two main components for this tender.

There is CPD and CRM which both have the own requirement.

This tender is also looking to future proof our requirement and will contain an element of innovation.

SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document and acting as our Marketing and Analytical service provider.

The Services provided will encapsulate analytical, data and media support services • Data - Provision of 3rd party data source to compliantly increase reach. • Analysis - Supporting the build of user cases. • Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.

SWR is currently in contract with a provider for these Services, which are due to expire 30 September 2023.

The table in section 7 below outlines our projected timescales from tender, award and contract implementation.

The Supplier will need to take into consideration these timescales when submitting their tender submission.

The awarded contract will be for three (3) years plus the option to renew yearly for a further two years.

The proposed contract with be our Goods & Services Agreement with amended clauses.

Key requirements

What the supplier must deliver

01

The Services provided will encapsulate analytical, data

The Services provided will encapsulate analytical, data and media support services.

02

CRM and Media strategy support to identify

CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.

03

The Supplier will need to take into

The Supplier will need to take into consideration these timescales when submitting their tender submission.

Derived from the notice text — always confirm against the original documents.

What this bid requires

Skills, tools & certifications

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Buyer intelligence

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Source & provenance
OCID
ocds-h6vhtk-03ace5
Stage
tender · Open
Source
Find a Tender
Buyer ref
005865-2023
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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