WEST MIDLANDS GROWTH COMPANY LIMITED
Visit Britain USA Co-op Campaign
The procurement contact named on the official notice.
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to.
Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders.
This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders.
With an investment of $50k (£38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.
What the supplier must deliver
VisitBritain have launched a new USA Co-op
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to.
Launching March 2023 (phase 1), VisitBritain
Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-03ae4a
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 006415-2023
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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