Creative Services, Media Planning & Buying and Search Engine Optimisation
The procurement contact named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
There will be three Lots to this procurement: 1.
Creative Services - development and delivery of integrated through-the-line marketing campaigns.
The detail of such campaigns will be defined in a brief with the ITN.
2.
Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.
3.
Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.
Please refer to the attached Memorandum of Information.
What the supplier must deliver
Development and delivery of integrated through-the-line marketing
development and delivery of integrated through-the-line marketing campaigns.
Plan and support the implementation of TPE’s
plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Transpennine Trains Limited, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-03fbd9
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 026862-2023
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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