RFP QuestBeta
Awarded · ResultStage · award

Department for Transport

Communications Quantitative Call-Off Contract

Business ServicesCPV 79310000
ValueValue not published
Awarded
Published18 Jun 2024
RegionNationwide
Outcome — awarded
Verian Group UK Ltd

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
dftcommercial@dft.gov.uk

The procurement contact named on the official notice.

The brief

Once appointed, the successful Agency will be required to provide the following research services for the Client: 4.1.1 Research Services and Analysis: A programme of cost-effective research and analysis services across the Client’s Marketing and low and no-cost communication campaigns, measuring and benchmarking key attitudinal and behavioural shifts, and delivering other research services as new needs emerge.

4.1.2 Campaign Tracking and Evaluation: continuing the tracking and evaluation of the THINK! road safety campaign and the inclusive transport campaign, as well as bi-annual THINK!

Omnibus tracking research.

Deliver the Transport Perceptions Tracker to measure awareness and confidence in the Client’s low and no-cost communications.

4.1.3 Methodology and Insights: use consistent and comparable methodology, present insights and recommendations based on results, and respond to briefs and challenges with innovative and cost-effective research solutions.

4.1.4 Account Management: provide a professional, strong, effective and stable core management team for the Client.

4.1.5 Emerging projects: the Department for Transport, its Agencies and relevant delivery partners may also access the contract for quantitative research services for further projects as they arise, such as our Travel Confidence Tracker, which measures attitudes towards international travel.

This may include the need to conduct research with businesses (b2b), as well as the wider UK public (b2c).

Key requirements

What the supplier must deliver

01

Once appointed, the successful Agency will

Once appointed, the successful Agency will be required to provide the following.

02

4.1.4 Account Management: provide a professional, strong

4.1.4 Account Management: provide a professional, strong, effective and stable.

03

This may include the need to conduct

This may include the need to conduct research with businesses (b2b), as.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Department for Transport, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
ocds-h6vhtk-0470dc
Stage
award · Awarded
Source
Find a Tender
Buyer ref
018786-2024
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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