RFP QuestBeta
Awarded · ResultStage · award

Anchor Hanover Group

Creative Marketing Services (Sales) Framework

Value£10.0m
Awarded6 Aug 2025
Published8 Aug 2025
RegionNationwide
Outcome — awarded
FLUID IDEAS LIMITED + 3 more
Awarded value£10.0m
Award date6 Aug 2025

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
allen.norman@anchor.org.uk

The procurement contact named on the official notice.

The brief

Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55.

To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.

Appointed agencies will be commissioned for campaign and project-based work across the development pipeline.

In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency).

We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns.

Anchor's direct estimated spend is likely to be circa £1M.

Key requirements

What the supplier must deliver

01

Anchor's New Homes Development Strategy includes

Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55.

02

To support this, Anchor is seeking

To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.

03

In addition, one agency will be retained

In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency).

04

We are looking for experienced, collaborative partners

We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ocds-h6vhtk-0519ea
Stage
award · Awarded
Source
Find a Tender
Buyer ref
047442-2025
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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