RFP QuestBeta
OpenStage · award

Welsh Government

Cymru Wales Brand - Nation Marketing

ValueValue not published
Deadline
Published22 Jun 2026
RegionNationwide
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The brief

This Notice is informing of the proposed award for Lot 2, to ensure delivery was mobilised on-time lots 1 and 3 were published under a linked UK6 on June 5 2026 .

The Cymru Wales brand launched in 2016 delivers Welsh Government actions through our nation identity for the country, bringing together key pillars of marketing for nation awareness, tourism, trade and invest, creative industries, food and drink and studying in Wales under a unified brand identity.

The brand has championed the Tîm Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally.

The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy.

Promoting Wales to the world, across all sec…

Key requirements

What the supplier must deliver

01

The brand has championed the Tîm Cymru

The brand has championed the Tîm Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally.

02

The Cymru Wales brand is the bedrock

The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy.

03

Cymru Wales delivery is the responsibility

Cymru Wales delivery is the responsibility of the Marketing team of the Welsh Government, responsible for building Wales' profile and performance as a destination.

04

We are looking to appoint outstanding suppliers

We are looking to appoint outstanding suppliers to provide us with support in the following areas:.

Derived from the notice text — always confirm against the original documents.

Source & provenance
OCID
ocds-h6vhtk-051dd6
Stage
award · Awarded
Source
Find a Tender
Buyer ref
058670-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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