Cymru Wales Brand - Nation Marketing
This Notice is informing of the proposed award for Lot 2, to ensure delivery was mobilised on-time lots 1 and 3 were published under a linked UK6 on June 5 2026 .
The Cymru Wales brand launched in 2016 delivers Welsh Government actions through our nation identity for the country, bringing together key pillars of marketing for nation awareness, tourism, trade and invest, creative industries, food and drink and studying in Wales under a unified brand identity.
The brand has championed the Tîm Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally.
The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy.
Promoting Wales to the world, across all sec…
What the supplier must deliver
The brand has championed the Tîm Cymru
The brand has championed the Tîm Cymru delivery approach where wider Welsh partner organisations are integrated into the nation delivery to maximise our impact globally.
The Cymru Wales brand is the bedrock
The Cymru Wales brand is the bedrock of Welsh Government's international marketing programme having won multiple global awards, the support of organisations across Wales and generated multi millions for the Welsh economy.
Cymru Wales delivery is the responsibility
Cymru Wales delivery is the responsibility of the Marketing team of the Welsh Government, responsible for building Wales' profile and performance as a destination.
We are looking to appoint outstanding suppliers
We are looking to appoint outstanding suppliers to provide us with support in the following areas:.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-051dd6
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 058670-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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