RFP QuestBeta
OpenStage · tender

Sheffield Hallam University

Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Business ServicesCPV 79340000
Value£10.4m
Deadline
Published12 Aug 2025
RegionNationwide
Who to contact
strategicprocurement@shu.ac.uk

The procurement contact named on the official notice.

How to submit
Open the submissions portal

Tender docs will be available via Sheffield Hallam University's In-Tend site https://in-tendhost.co.uk/sheffieldhallamuniversity Tenderers will need to be registered on this site in order to view documents and submit bids

The submission route named on the official notice.

Contract value in context
£10.4mtotal contract value
median £66k
this tender£0£11.3m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: ● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International ● raising the profile and enhancing the reputation of the University through institutional positioning and research impact ● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace ● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives ● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate.

In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

Key requirements

What the supplier must deliver

01

● generating business leads through business engagement

● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives.

02

● Measuring and optimising all activity using

● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful.

03

The agency will proactively support and work

The agency will proactively support and work in partnership with the University's Marketing Directorate.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ocds-h6vhtk-05866c
Stage
tender · Open
Source
Find a Tender
Buyer ref
048138-2025
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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