Web Optimisation Platform
This sits in the upper-middle of the IT Services band — a substantial contract for the sector. Based on 36,449 valued IT Services tenders in our corpus.
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives.
The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works.
We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
What the supplier must deliver
We require a platform to support our
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives.
The platform should allow us to quickly
The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-059614
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 054763-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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