BBC (British Broadcasting Corporation)
Audience Interactive Social Media Toolkit
The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows.
This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics.
The platform processes millions of messages each month across radio, podcasts, news, and TV.
Audience contributions via social media and SMS are a vital editorial component of live radio and TV programmes, often shaping content in real-time.
Approximately 4,000 BBC users rely on the system to receive, moderate, and publish around four million messages per month.
To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution.
A well-structured system will provide key benefits including compliance, auditability, and adh…
What the supplier must deliver
The BBC currently relies on IMI Social
The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows.
To ensure continuity, the BBC is procuring
To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution.
A well-structured system will provide key benefits
A well-structured system will provide key benefits including compliance, auditability, and adherence to governance models.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-05a6f1
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 051907-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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