Liverpool City Region Combined Authority
Liverpool City Region Destination Welcome Training Scheme
The procurement contact named on the official notice.
This sits below the typical range for Supporting Transport & Travel Services contracts — a smaller, more accessible award. Based on 2,020 valued Supporting Transport & Travel Services tenders in our corpus.
A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region.
The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products.
The workstreams are: • Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP)) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy. • Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. • Digital Development (Led by LCR DP) - the development of three destination websites (Liverpool, Southport & Wirral). • Destination Welcome (Led by LJLA) (see below) • Research & Evaluation (Led by Northwest Research) - primary research in visitor destinations and analysis of digital campaigns.
What the supplier must deliver
Boost tourist numbers to the region
boost tourist numbers to the region and ensure that they and their wealth are dispersed.
With airlines to support the increase in
with airlines to support the increase in international visitors.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Liverpool City Region Combined Authority, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-05dadd
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 071233-2025
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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