WEST MIDLANDS GROWTH COMPANY LIMITED
Incentive Development for Car-Free Visitor Journeys
This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.
Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan.
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England.
Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims.
A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys.
Project Aims This project will support regenera…
What the supplier must deliver
As a nationally accredited destination development partnership
As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England.
Therefore, we wish to appoint a consultant
Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims.
This project will support regenerative tourism within
This project will support regenerative tourism within the West Midlands.
Firstly, by encouraging more visitors to arrive
Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions.
The supplier will also offer marketing support
The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-05e2a3
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 074464-2025
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